As we mentioned, search engines are responsible for organizing the car show. We need to tell those search engines what our vehicle is and optimize the vehicle for effective placement.
Each category has a limited number of spots. If you aren’t in one of those spots, you end up way in the back and will see less of an audience.
So how do we do this? We need search engine optimization.
If you have videos on your website, we can get those videos into Google Videos.
Selling products through eCommerce? We can get those products into Google Shopping.
Planning on writing news articles? Well, we can get those into Google News.
Want to fixate on a local audience? Then we can focus on Local SEO. Which will help inform patrons, from your area of residence, about your vehicle.
Our goal is to be placed in the best spot in our preferred category. We want the largest amount of traffic possible.
Why? Because, patrons have a limited number of votes. And, we don’t want to risk them using up all their votes before they get to your vehicle.
We have other options as well! We can fixate on advertisement. Which, we can place ads all around the car show. This will allow us to reach a very wide audience.
However, they aren’t always that effective. If you are showing ads to the wrong audience, they won’t really care about the ad.
Additionally, people don’t like ads. So, people may ignore them just because they can. Also, some people have special glasses that remove all advertisements from their view.
Why is SEO so beneficial? Because, it allows you to place your vehicle where your target audience is already going to be looking. Before you build the vehicle, we must know where they are looking.
There are many aspects to SEO. Content is critical, because search engines will use content to determine if you’ve defined your vehicle properly. If you have not, then you can be penalized for it.
You don’t want to have the same vehicle as another person. Duplicate content can result in one or both vehicles being placed in the outskirts of the car show.
You also want backlinks. Which is like another vehicle owner saying, “If you like this vehicle, you should go check out that vehicle over there!”
Backlinks are a huge part of what makes SEO more effective, which is a specialization that we don’t have. We do work with SEO specialists, who handle off-site SEO.
We handle on-site SEO. At least, the technical aspects of SEO. We do not handle content services by default either, which is what you say to the patrons as they visit your vehicle. We do work with content specialists, who can help with content.
Why is content so important? Not only does it help with SEO, but it also helps with conversion rates. In this metaphor, conversion is when you receive a vote.
Even though you manage to get a patron to look at your vehicle, what you say to them will play a huge role in conversion. You need to know what you are talking about.
Also, you need to look professional when you are saying it. Additionally, you need to answer any question they may have.
What you say needs to be relevant, precise, and effective. A content specialist can help tremendously.