Benefits to Excelsius...

Let’s be honest, website development isn’t a real exciting field. It is generally only those who work in the field who get excited about it. Most people never really consider how much time and effort is put into creating viable solutions for clients. The field is extremely saturated and there are even many ways to get a free website. So, the question then becomes: “What makes Excelsius any different than anything else?”. That’s a good question.

To understand what Excelsius will really provide, in terms of value, one much first understand the website development world. If we think about the food-service industry, you may absolutely love dining at a specific restaurant. However, if you were able to see what the food looked like (before it was prepared) or were able to visit the kitchen, you may change your mind. If you have ever seen Restaurant Impossible, you know that many kitchens are poorly maintained. Our Technical Director once worked in a restaurant and would secretly throw away onions - which were covered in mold – despite being instructed to simply “cut around it”.

The website development world is very similar, many clients simply do not know what all goes into the development of their website. A developer with a lower skill set could introduce security flaws which could expose sensitive data. If we look at Facebook, we can see that even highly skilled developers tend to make mistakes.

Even if a developer is decently skilled, they may not advise clients on the countless other components that can help produce a more effective website. Many small business websites do not receive content that has been curated by a specialist. The content plays a very vital role in both search engine optimization and conversion rate optimization. The first is a way to bring traffic to your website without having to pay for it, since they can find your website through Google, Bing, or Yahoo. The second is what can lead to a visitor becoming a paying customer or client. Content optimized for both can increase sales and conversions by a serious margin. There are many other key elements, which most websites simply do not take advantage of.

The only real way to explain what Excelsius will provide is metaphorically. The technical nuances can be a bit sleep inducing. Metaphorically, we will use the realm of automobiles to describe the difference between Excelsius and what the competition provides.

First, we must establish a connection between the digital world and the automotive world within this metaphor.

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Types of Websites...

We will build a connection between the two worlds for the types of websites that can be found:

1.) Top-Tier Websites

In the automotive world, these websites would be akin to high-end vehicles from Lamborghini, Bugatti, McLaren and Ferrari. In the digital world, these websites are Google, Facebook, Amazon, Netflix and Microsoft. Websites in this range have full-time employees who are generally paid between $65,000 to $120,000+ per year and can see costs well beyond $1,000,000 per year.

2.) High-End Websites

In the automotive world, these websites would be akin to lower-tier vehicles from the previously mentioned automotive companies and high-end vehicles like the Nissan GTR, Dodge Demon, Corvette ZR1, and Mustang GT500. In the digital world, these websites can cost between $50,000 to $150,000 to develop and come with monthly retainers exceeding $10,000/mo.

3.) Middle-Tier Websites

In the automotive world, these websites would be akin to lower-tier Corvettes and the sportier versions (R-Spec, Laramie, GTX, R/T and SRT) of mass-produced vehicles. In the digital world, these websites can cost between $15,000 to $50,000 and come with monthly retainers between $2,500 to $5,000/mo.

4.) Low-Cost Websites

In the automotive world, this would be akin to buying a second-or third-hand vehicle - several years after it was initially sold. While still seemingly viable, it can come with dings, dents, wear and tear. In the digital world, these websites will cost between $2,000 to $10,000 to build and can come with monthly retainers between $250 to $1,000/mo.

5.) Scrap Websites

In the automotive world, this would be like going to a junk yard and finding a bunch of different parts to have bolted onto a frame. While you can most likely find all the body panels, an engine, a transmission, and everything to build up a completed vehicle, it isn’t going to look very good and you have no real way of knowing what shape everything is in. In the digital world, these websites cost between free to $2,000 and most clients don’t maintain these websites at any frequent interval.

Types of Service Providers...

We will now build a connection between the two worlds for the types of service providers available:

1.) After-Market

These service providers tend to build resources for a much larger audience to utilize. These types of resources are generally referred to as third-party resources. The authors will build and maintain these resources for as long as they are viable within the market. Prices can range between $10 to $300 for a license to use the resources, often requiring a yearly subscription to continue receiving updates.

In the automotive world, this is akin to parts like bumpers, fenders, spoilers, headlight/taillight housings, and various engine/suspension parts. You can buy these parts, but you often must have them painted to match your vehicle and/or installed by a separate party.

2.) Paint Shops

These service providers perform design services. However, unlike the automotive world, designers do not often apply their designs to a website. To make the reference, this would be like a paint shop producing a “wrap” for a vehicle in the exact color the customer wants. However, there is no guarantee that the wrap will fit your vehicle and may need to be altered by an installer (generally a body shop) – because the designer doesn’t handle installation.

3.) Body Shops

These service providers perform both design and front-end development services, plus utilize several After-Market components to build websites for their clients. With the right Body Shop, there will be less worries about the paint job not fitting your vehicle. While you can have a unique paint job for your vehicle, you have a high chance that many other vehicles will have the same bumpers, fenders, hoods, and everything else.

4.) Fabricators

Fabricators make custom parts and can also install those parts on any vehicle. The best part about fabricators is that they can make 100% custom vehicles, which can meet very specific requirements. They do not often possess the ability to paint vehicles very well and often need to team up with a Paint Shop to ensure everything works well.

Typical Development Cycle of a Website...

Using both the types of websites and types of service providers, we will go through the typical development cycle of a website. This is based on actual scenarios and is very common within the website development field. This does not apply to top-tier, low-cost, or scrap websites – we will get to those later.

For websites which include a design and development phase, most clients will head to a paint shop first. They work with a designer to produce the paint scheme that will be used for the vehicle. The designer will fixate on producing something unique for the client. Once the designer is finished, the client sets out into the world with their newly created “wrap”.

Then the client heads over to a body shop, because (in this metaphor) we are using WordPress - which is like getting a free vehicle. The body shop then takes the “wrap” and obtains the vehicle and many after-market components to attempt to re-create what the wrap is supposed to resemble.

The body shop doesn’t use the wrap directly, it is used as a reference point as to how to build up the vehicle. Their own painters will apply paint to the vehicle – yes, this does sound redundant, but design mock-ups must be recreated in code for use.

Despite the Body Shop having painters, the “wrap” (produced by the Paint Shop) is often a much higher quality and has much more detail. This is often because the Paint Shop doesn’t have the vehicle in front of them and they can also take many creative liberties.

Often, the designer has produced something that isn’t readily available with after-market components. The Body Shop then must outsource some work to a Fabricator - to have after-market components modified or have a part fabricated from scratch. At the end of this exhaustive process, the client has a unique looking vehicle that can have up to an 85% resemblance to many other vehicles - owned by other people. Even with a fabricator, the client’s budget may produce a scenario where the Body Shop cannot build a vehicle that matches the “wrap”. This is much more common than it should be and sometimes the finished product will be vastly different than the “wrap” that was produced.

Top-tier websites do not follow this model because the owners of them directly employs everyone that is needed to build their vehicle (or vehicles) to their exact specifications. Low-cost websites typically skip the Paint Shop and work directly with a Body Shop. Scrap websites are generally thrown together with whatever is lying around and clients can often skip working with any service provider.

Now that we have the vehicle ready, many clients feel that this is where the work ends. To the contrary, this is where the real work begins.

Now what?...

Metaphorically, the internet is like a massive car show where everyone who owns a vehicle has their vehicle at the show. Luckily the car show is broken down into various categories, so people looking for specific vehicles (to look at) can go to that specific area. The car show happens to pay participants based on how many people “vote” for the vehicle that they own. So, to make more money, you need more people to not only look at your vehicle but vote for your vehicle as well. To simplify the metaphor, let’s assume that each person can only vote once per every 8 hours.

This is where “content” for a website comes into play. Content that is optimized for search engines (SEO) will put your vehicle closer to where the heavier traffic will be. This is highly beneficial, because most of the time a person will vote on one of the first few vehicles they find very appealing. Content that is optimized for conversion rates (CRO) will help your vehicle stand out from the crowd. We can visualize this by having your vehicle placed in a display and/or having more space between it and the vehicles around it.

If you do not have a vehicle that is aesthetically pleasing, no amount of SEO or CRO content is going to help secure votes. If you have a flat tire or one rim doesn’t match, or you cannot start up the vehicle to let people hear the engine roar, then it is going to make it harder to secure votes.

Another great benefit comes in the form of Analytics, which can help understand how visitors are using a website, where visitors are being lost, and provide insight into how improvements can be made to increase the site’s conversion rates. Metaphorically, this is like handing every person, who looks at your vehicle, a comment card to detail what they like about the vehicle and what they don’t like about the vehicle. The more refined the comment card is, the more you can alter your vehicle to help secure more votes. While you can’t build a vehicle that will get every person to vote for it, properly implemented analytic data can produce a scenario where adjustments result in countless more votes being obtained.

Now let’s consider Social Media, it can often be just as powerful - if not more powerful - than analytic data. Metaphorically, this is like having people engaging with every person (who looks at your vehicle) to get input directly from them. They can talk details about your vehicle and help encourage people to vote. The added benefit of Social Media is that each person who looks at or votes for your vehicle can end up engaging other people (who have not seen your vehicle yet) – which, can bring more people to come look at your vehicle and increase chances of more votes.

Another great tool is the AMP (Accelerated Mobile Pages) Project from Google! While this is a very technical thing, we can visualize this in the car show scenario. When websites are AMP-compatible, this would be like the car show having a few designated areas where people can browse through a list of vehicles. To have your vehicle added to the list, you must meet specific criteria. Having your vehicle on this list can bring people from the other side of the car show - directly to your vehicle. AMP is a mobile-only way of delivering content that is accelerated for mobile browsing, many visitors will find websites exclusively through AMP content.

As we can begin to visualize, we begin to realize there is a lot more that goes into generating revenue.

Summarizing the Metaphor...

Now that we have this metaphor that allows us to visualize the website development field, the vision for Excelsius is to build a “Universal Vehicle”. This will allow Excidium Tech, LLC to combine Paint Shops, Body Shops, After-Market Manufacturing, and Fabricators into a single solution. Excelsius will focus on providing solutions for Low-Cost, Middle-Tier, and High-End websites, which will meet the exceptional standards of a Top-Tier website. The Universal Vehicle will provide clients with a website that will see hundreds of thousands of dollars in design, development, and maintenance - at a much more affordable price tag.

The Universal Vehicle will not come out of the box with the ability to produce specific makes and models of vehicles, but (through smaller amounts of fabrication) it can become any vehicle the client wishes to have. Another benefit is that the universal vehicle wouldn’t have any fitment issues, so every component can bolt up without incident. Imagine packing a supercharger (for a V8) on a lawn mower engine, that is what we have envisioned for Excelsius.

If you do not have a vehicle that is aesthetically pleasing, no amount of SEO or CRO content is going to help secure votes. If you have a flat tire or one rim doesn’t match, or you cannot start up the vehicle to let people hear the engine roar, then it is going to make it harder to secure votes.

So, metaphorically, we will provide clients with a vehicle that can be anything they need it to be! Within the car show, the vehicle will stand front-and-center, wrapped in a beautiful display, and placed within the list of vehicles people can browse. Every person (who looks at the vehicle) will be handed a very detailed comment card to help the client alter the universal vehicle to secure more votes. With Excelsius, the idea is to produce a vehicle that gets more votes from the very beginning! Modifications to the universal vehicle will be much more efficient than with a traditional vehicle - as the paint scheme can be adjusted and every part can be swapped out on-the-fly. Lastly, the universal vehicle will come with automatic maintenance so that the vehicle remains in tip-top condition.

Excelsius will not come with content though, but the hope is that clients will be able to put their savings towards having professionally-written content produced. Additionally, every component for the Universal Vehicle will be specifically tailored to help increase the number of votes obtained. This means that clients wouldn’t be able to do “anything” they wanted with the universal vehicle, they would be limited in selection to ensure they wouldn’t do something to decrease the possibility of a vote.

On that note, clients often make a lot of decisions, which can result in a reduction of the votes they receive. If the paint scheme looks amateur, that can reduce the number of votes received. If you happen to have a huge steel I-beam protruding from the hood, it is possible many votes will be lost. If one of the people, who engages those looking at your vehicle, happens to alienate them or cannot provide the right information, then votes can be lost. Word of mouth can either bring people to your vehicle or keep them away, which nothing in the website development field can stop negative word of mouth.

When you build a vehicle for the car show, the people best-suited to do that are people who specialize in building vehicles for a car show. Sure, you can get Joe (from down the block) to work on your vehicle… but, if you want to receive more votes, a professional is often your best bet. Excelsius will provide clients with top-tier quality to help secure more votes, thus earn more revenue!

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The Current Vision...

In the metaphor, there are a lot more (deeper) aspects of website development that has not been mentioned. Many service providers outsource the work their clients commission to other service providers. Excidium Tech, LLC has been approached as a tertiary contractor, which means our client was outsourced the work by their client who was originally approached for the work by the end-client. If the vehicle was priced at $5,000 to produce, my client would have charged between $2,500 to $5,000 on top of it, their client would have also of charged between $2,500 to $10,000 on top of that. So, the client ends up receiving $5,000 worth of work and forks over upwards of $20,000 for it. Those types of services providers are simply salesmen and nothing more.

If clients really knew how the website development field worked and could accurately assess the skill level of each service provider, the field wouldn’t be as saturated as it is now. The vision for Excelsius is to remove all the negative aspects of the website development field and provide a service that is catered to clients who want exceptional-quality work.

It was mentioned that most vehicles would share up to 85% of the same parts as many other vehicles, the goal is to build a solution that provides clients with 85% of everything they need for their specific needs. Through fabrication (custom development) we can apply the remaining 15% of what will make their vehicle more unique. To do this, we need to put in an extensive amount of time (and money) towards building the Universal Vehicle. It is our hope to raise $75,000 - to invest in the development of the Excelsius solution.

So, metaphorically, we will provide clients with a vehicle that can be anything they need it to be! Within the car show, the vehicle will stand front-and-center, wrapped in a beautiful display, and placed within the list of vehicles people can browse. Every person (who looks at the vehicle) will be handed a very detailed comment card to help the client alter the universal vehicle to secure more votes. With Excelsius, the idea is to produce a vehicle that gets more votes from the very beginning! Modifications to the universal vehicle will be much more efficient than with a traditional vehicle - as the paint scheme can be adjusted and every part can be swapped out on-the-fly. Lastly, the universal vehicle will come with automatic maintenance so that the vehicle remains in tip-top condition.

The current concept of our prices (for Initial Development) is $2,500 for an Informational/Marketing Website, $5,500 for a Corporate/eCommerce Website, and $12,500 for a website designed to be a Product, Platform, or System. Excelsius will only be able to cover a smaller percentage of Products, Platforms, and Systems, with the current vision. Future goals will be to target specific markets to begin permitting coverage of more of these types of websites. Our current focus will be on the Informational, Marketing, Corporate and eCommerce types of websites. The prices listed do not include custom development, hosting/maintenance, and general administration; these will be offered separately and will come with their own associated costs.

We are currently offering a limited time offer for a select number of clients to receive Excelsius-based websites at 50% off the Initial Development Prices. Interested parties can visit the Excelsius Informationpage to learn more about becoming a Founder.

For those interested in Excelsius, we are also offering a Standard Website Development service - starting at $799.95. If you want an Excelsius-based website, but have an urgent need for a website today, you can visit the Standard WordPress Development service page to learn more.

If you want to learn more about how Excidium Tech, LLC came to the concept for Excelsius, you can visit the About Excelsius page to learn more.

The Future Vision...

At this time, we will be building Excelsius on top of WordPress, which will allow us to tap into many third-party plugins to provide our clients with heavy functionality. The future goal is to rebuild Excelsius separate from WordPress - as a standalone system. The investment we anticipate for this leg of the project will be between $500,000 to $1,000,000 - to have all the functionality we need to successfully move away from WordPress. We will continue to support the WordPress-based version of Excelsius for as long as we have clients using it.

At the same time, we plan to fixate on specific markets to build viable solutions to help businesses (within those markets) be even more successful. We will continue to put time and energy into the system, to give our clients even more ways to succeed.

How can you help?...

We are looking to prove that there is a market for Excelsius, which will be accomplished by pre-selling Excelsius-based websites through our Founder offering. Clients who become a founder, by paying for Excelsius-based websites in advance, will be solely responsible for the successful development of Excelsius. Without Founders, the project would take years to get up and running. Once we have secured the funds, we estimate Excelsius would be production ready within 3 to 9 months.

A vast portion of the proceeds will be paid out as salary and to sub-contractors for the services they render. A portion of it will be retained for advertisement and marketing purposes. We hope to keep connected with our Founders (and other prospective clients) to continue to build up a following. Once Excelsius is finished with its initial development, we will begin working on the Founder’s websites and start taking on other clients once all the Founder’s websites are completed. If we experience enough growth, we will bring on additional employees to keep up with the demand. For us to help our clients, we need help from our clients.

Closing Statement...

Thank you very much for your interest in the Excelsius project. If the metaphor has helped you visualize the importance of the features (which we intend to include by default), consider becoming a Founder and spreading the word about the Excelsius Project.

Thank you very much for your time!