Discabi is an internal project, which means we cultivated it from concept to reality. We wanted to build a platform where small businesses could get access to an affordable solution for establishing their online presence.
What started out as a way to counter excessive advertisement costs became a full-service solution to small businesses operating within a local area. Discabi will always be free for consumers and paid subscriptions permit Discabi to ensure that the business directory contains accurate and up-to-date information.
Work We Performed:
- Third-Party Theme Customization
- Third-Party Plugin Customization
- Custom Plugin Development
- Front-End Development (HTML/CSS/JS)
- Back-End Programming (PHP/MySQL)
- Theme: Listify
- Advanced Custom Fields PRO
- WP Job Manager
- WooCommerce Subscriptions
The Problem We Faced!
We decided to run a few advertisements, thinking it could help bring in some new business. In reality, advertisements aren’t really all that effective as most businesses earn $2 per each $1 they spend. If a business has a low profit margin, spending money on advertisement can end up a huge money pit.
The hope with Discabi.com was to create a business directory that would allow consumers to find the businesses they were looking for. We were looking to permit the business to provide as much information to potential customers. We wanted to change how businesses obtained customers. The objective was to create an MVP that we could showcase proof of concept and gain interest from small businesses.